What Do Your Brand Colors Say About You?

Color choices have communicated symbolic meanings for centuries. Throughout history, purple was associated with royalty. Black was associated with death. And Green has often implied nature. To make matters more complex, color meaning can change depending on what cultural lens you use. When you look at your branding, what do the colors communicate? Here is a quick reference guide to help you identify what your branding might be saying to the world.

• Red: Passionate, exciting, urgent, powerful, enticing

• Orange: Energetic, warm, dynamic, creative, active

• Yellow: Optimistic, cheerful, friendly, youthful, uplifting

• Green: Growing, refreshing, natural, healthful

• Blue: Professional, strong, tranquil, clean, reliable

• Purple: Royal, wise, imaginative, spiritual, mysterious

• Black: Sophisticated, masculine, mysterious, formal

• White: Fresh, hopeful, pure, feminine, simple,

• Gold: Luxurious, prosperous, wise, polished

• Silver/Gray: Stable, authoritative, mature, sleek

• Pink: Romantic, beautiful, sensitive, loving, sweet

• Brown: Organic, solid, folksy, enduring, genuine

Consider what traits are important to your customers. What are they looking for in a service provider? How can you better communicate what your brand is all about if not through color? Thinking critically about something as simple as your branding color choices can make a huge difference in reaching the audience you want and converting them to customers.