Trends In Spa & Salon Branding

The last few years have been tough for businesses that depend on social interaction. This includes salons and spas where a personal touch is the main selling point. Now that these social spaces are opening once again it is a great time to work on your spa or salon branding. Below are some of the best trends in spa branding that I’ve seen recently to give you some fresh ideas.

Clean & Modern: Branding should always be clean and easy to read. But fresh design changes with time. Trends in spa treatments change over time and so do trends in logos. Today’s consumer looks at a logo through the eyes of modernity and expects a modern business to look the part. Do you strive to have the most up to date technology? Do you keep with the trends in nail art or hair styles? Then why not show your customers you mean business by keeping your logo modern and up to date as well?

Step Away From Cultural Iconography: Many spas and salons have an influence from countries around the world. There can be such amazing treatments and techniques pulled from the teachings in other countries. It can be exciting to offer something new and unique for your customers and they are often drawn to the novelty of a new experience. But one thing they are not drawn to is the overt symbolism of another culture used as a logo. An Om symbol, for example, is an actual religious symbol and shouldn’t be used as a logo unless you are a Buddhist temple. Cultural appropriation of a culture’s symbolism for your use as a logo is not on trend.

Custom Designs are In: Using cookie-cutter icons or generic graphics is so 20 years ago. Stand out from the massive crowd with something unique and interesting. Your business is about making people feel good so you are free to be as abstract with your design as you like. Evoke a sense of joy, comfort, or calm with your logo rather than going for the same old lotus flower everyone uses.

Minimalist: Your brand doesn’t need to have flourishes and flowers to grab attention. Customers are savvy and know that the quality of a brand says so much more than the attention-grabbing elements added onto a logo. Keep your branding simple and clean. You don’t need an image of a female face or a flower to tell your story. A beautiful, modern text-based logo says it all!

Down to Earth: A day at the spa isn’t seen as an overly feminine activity with the girls anymore. Going to a spa is a special event for grounding and self-care. Many equate this self-care with a literal “down to earth” vibe. Spas don’t have to be white and pink with flowers all over anymore. A rich, earth-toned ambiance is warm and inviting. It soothes the soul with feelings of being one with nature and one with self.

Keeping up with the modern customer’s expectations of an attractive brand will absolutely help you rebound from the last few years of uncertainty. What have you seen in salon and spa branding that you loved or that turned you away?