Medical Industry Logo No-Nos

Every medical, dental, and optical small business needs a great brand. You may not sell a packaged product but you do sell professionalism and the promise of great care. It's so important to have a logo that stands out and communicates the quality care your patients will receive at your practice. Below are some of the biggest issues I see in the medical industry when it comes to branding.

NO-NO #1:

Using a logo that is so generic it could be for any doctor anywhere. Aren't you the best in your area? Don't you want to stand out to prospective customers? Your logo should be as unique as your practice is. If you don't want an icon logo and prefer a text based logo that is ok. Using a professional , appropriate, and interesting font will help set your practice apart.

NO-NO #2:

Similar to the previous point, using a low quality logo for your brand is a big problem. Basic freebie clipart or template logos are not the most professional look and it can make it seem as though your office isn't as high quality to prospective customers. Even if your services are for kids, you should put care and attention into your logo instead of settling for the giant cartoon tooth with a bowtie.

NO-NO #3:

Your logo shows features of where your business is located but says nothing about what you do. If your business is in the Pacific Northwest it might be tempting to use a mountain motif but what does that say about your business other than the geographic location? There are many other clinics in your area too that may not even have comparable services. If everyone uses a generic mountain how can customers tell not only what you do at a glance but tell you apart from everyone else?

NO-NO #4:

Being far too specific in your logo can box your practice in and keep you from being able to expand with ease. You may specialize in massage but what if you plan to start offering facials once your studio picks up? Try not to be so specific that you have to completely change your branding to include new adjacent services. Plan ahead and consider how you may expand and grow.

NO-NO #5:

Not utilizing your branding is the biggest no-no of all! Your logo is your signature. It tells your patients and prospective patients who you are and what you do without saying a word. Your logo should be on your door, on your paperwork, embroidered onto uniforms, and used regularly on your social media. If you aren't proud to put your logo EVERYWHERE then it may be time for a professional overhaul.

Keeping these rules in mind, how have you done with managing your brand? Are any of these a little too familiar with you? If you aren't sure if your brand is working for you feel free to reach out. I offer brand audits where I will evaluate how consistent your branding is and how it holds up to the competition. Send me a note and we can get started!