Improve Brand Recognition with Color

Did you know that color improves brand recognition by up to 80%? It may seem like a small detail but the colors you use for your branding are quite important. Different colors evoke different emotions and can reinforce the symbolism that helps to build your image. Color is a simple visual tool to help customers know more about you. Picking the right colors and using them consistently can help draw in the audience you want.

According to Reboot, a UK based marketing firm, black was used the most in the top 100 global brands.

• 34% used black in their logo

• 30% used blue in their logo

• 30% used red in their logo

• 9% used yellow in their logo

• 7% used green in their logo

• 6% used grey/silver in their logo

• 5% used orange in their logo

• 2% used brown in their logo

When developing your branding, consider what your colors communicate to your audience. Is it beneficial to use colors that are common in your industry or is it better to stand out by using a different color palette? When you use your branding the right way it can help you stand out from the competition and get those sales!

What inspired the colors for your brand?