5 Reasons to Hire a Local Designer

It may seem tempting to seek out an inexpensive designer to create your branding but it can end up costing you big in the long run. Cheap, anonymous design is usually low quality and will give your customers the wrong impression about your business. Here are 5 reasons you should hire a local designer to help you with your branding project.

1. Picking a designer through an online bidding service like Fiverr might get you the cheapest deal but your logo will end up looking just as cheap. Often times, their designs are simply templates with your business name plugged in to it. Hiring a local designer ensures you are getting custom, quality work for a fair price.

2. Supporting a local small business means there are far more opportunities for your designer to spread the word about your business to the community you share. Your business will appear in their portfolio and will get practically free local advertising.

3. Working with a local design team means they know your market. They know more about the local competition than an anonymous designer online and can better help you to strategize so you can stand out from the crowd.

4. Small businesses are run by people who are passionate and dedicated to their clients. Hiring a local designer or agency ensures you get the proper attention that your brand needs.

5. Relationships are more easily formed with a local design team. You can meet with them face to face to discuss the nitty-gritty of your branding needs. Forming a lasting relationship ensures that you have somewhere to turn to when you need help as your business grows.

With these 5 things in mind, how do you think you'll approach your next branding project? Will you invest locally?