FIRESIDE HOME SOLUTIONS

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Fireside Home Solutions came to me looking for a refresh of their existing brand as well as a second logo for a new segment of their business. Their existing logo had a lot of market value as they'd been in the industry for a long time. They wanted something fresh while maintaining certain elements of their old branding which their customers were familiar with. Their new sister company needed to fit in with the refreshed logo but look distinct enough to stand on its own.

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The look I developed was a clean, modern house shape with the wording nested inside. The hearth and flame creates an anchor point for the wording and lends itself to becoming a small format, simplified logo. In order to make this concept work with garage doors I reconfigured the shape of the house so the placement of the garage door could sit relative to the wording while also sitting where a garage would sit relative to the house layout. These twin logos are clearly a pair but successfully showcase the differences between the two segments of my client's business.

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Brand Adjectives: Reliable, Helpful, Upscale, Industrious, Modern