EMERALD QUEEN CASINO

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I worked on a limited basis on three different campaigns related to the new casino building that was opening just outside of Tacoma, WA. At the time, the brand was slowly evolving from the existing look to a new identity that would reflect the beautiful architecture and artistry of the new, state of the art facility.

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The first campaign included billboards around the Seattle area, large-scale signage and print advertisements. The focus was on the upcoming opening which was to occur sometime in 2020. As the opening got closer, two new campaigns were needed. I developed a digital and print campaign with ads running in all major Puget Sound newspapers. The last campaign swiftly followed to announce the official opening of the casino and consisted of multiple digital ads to run across several sites.